What it Takes to Be a Leader

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Ken Lear is an expert in leadership, business, and entrepreneurship. He is currently working on opening a new office in Detroit, MI.

A lack of leadership for any company of team can have serious consequences.  Taking the responsibility of leadership is a daunting task, but if you’re up for it can be very rewarding. People always want to have a leadership role in their life, and that is how the world works.

A Great Leader…

Values Trust

Being able to trust someone with a task or information is crucial to a leader. A leader can’t do everything by themselves: they need a support team that they can help guide. Those that the leader trusts end up finding success. Trust leads to better collaboration and motivation. There is some risk in putting trust in people that shouldn’t be trusted, but it’s a type of risk that can be managed to forge bond with others

Provides Empowerment

More empowered employees means better business. When you can empower an employee, they will feel more worth in the company to make important decisions. This will only lead to more productive. Building management from the ground up may take effort and time, but an employee that has cadence and responsibility will only help to make work easier for leaders. It’s true that a great leader helps to make others leaders as well.

Has a Vision

Great leaders never dwell on the current day; they are always looking ahead. Leaders have a dream that they want other people to share. Through their actions and goals, a leader can show a team the vision they want to accomplish. A great leader will set direction and inspire loyalty fro their team. Looking ahead will make the future much easier to handle

Appreciates Their Team

No matter how great your product is or service, its all going to come down to how strong your team is. Invest is your team; let hem know that you appreciate them and are proud of them. If they need help, always be there to provide it. Loyalty can get you many places in life, and with a loyal team that you are constantly in communication with, nothing can stand in your way.

Years to Learn

A leader should never act like they have reached the peak of their career. There will always be new tactics to learn for being a leader, and a leader should always be seeking to get better. Leaders can even learn a lot for their team.  Things change everyday within the business world, so there will always be opportunities to learn. Keeping an open mind and being ready to learn something new is key to being a great leader.

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There you will find more information about myself and what I do. I also have another blog on there that I will be updating weekly. Thanks!

Unlocking Social Media Potential For Sales

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I’m Ken Lear, entrepreneur and leadership expert, and I want to talk about utilizing social media.

The golden rule of a successful sales transaction is getting to know a sales prospect while establishing a solid relationship for them to come back for more. New spectrums have been created to establish this digitally, using social media as the main influence. Salespeople now have an easy way to reach a target audience, and communicate with them at all times.

The biggest social media networks are worth billions of dollars. This is a large amount of money that could be worth a lot more to the sales industry. Utilizing social media can help with sales while also building engagement and reputation. Being familiar with these social networks regularly can help a business succeed, but it also could become trouble if not used correctly.

For many salespeople, social media can become time-consuming and distract from the real path to completing a sale. Salespeople should focus on growing the customer base and reach more than gaining followers and friends. Getting caught up with these interferences will not do the business any good.

Social media is centered on the idea that connections with others can turn into relationships. This helps business in many different ways. Relationships are the basis of business, which can lead to creating customers.  They also allow the company to gain notoriety on search engines and other social channels.

In a video by Jill Konrath, she explains that selling on social media is centered on 4 aspects: building a strong online brand, gathering sales intelligence, making connections, and sharing the good stuff. All four of these things can lead to greater outreach with potential customers that can lead to helping your brand on social media.

Trending topics are also great for sales. By taking advantage of hashtags, a salesperson can reach out to more users who are following the hot topics of the day. Not every visitor is a customer, but it will give you more opportunities to get the attention of someone looking to buy.

Social media engagement has even become a business itself. Celebrities and corporations have begun to buy fake Facebook likes and fake Twitter followers. There is a growing market for this fake engagement, and its leading to bad reputation from the public. Soon, it’s going to be difficult to

The most important thing to take away from social media and driving sales is to work on making your company an engaging brand. Users will come back to a page if they enjoy the content, and can trust it. You want to create an engaging and positive image for your brand. If you can do these things, social media can become another medium for the company to grow.

Ken Lear is a father and an entrepreneur specializing in leadership and business consulting.