Why Giving Back To The Community Matters For Business

Ken Lear is a leadership professional and entrepreneur. He enjoys blogging about business and leadership advice.  Follow Ken Lear on Twitter.

Flickr CC via Jorge Quinteros

It’s often found that today’s prospective employees bring their passions and causes with them to every company they are employed. This new generation was raised on giving back to the community; everywhere form school to helping the Red Cross after a natural disaster. A workforce that engages with meaningful causes is more satisfied with their career. As a business, it’s important to incorporate giving back to the community for these reasons.

Giving back is not only going to benefit the company. You’ll also create awareness for a great cause. An employee does not want to feel guilty about their job if they know that the company they work for makes no effort for the greater good. Companies that have a focus on helping the world can create strong and emotional connections with their employees. Focusing on giving back can also cause an affect of positive change within the business.

Another aspect that is not frequently identified is the opportunity for new skills to be learned by your employees; as well as new connections can be created for business.  Building awareness for a cause through social media could be applied to everyday business as well. Holding a fundraiser or event will allow employees to interact outside of work, cementing colleague friendships.

Giving back is exceptionally great for linking business with the local community. Employees and customers are part of this community, so getting involved with it will only lead to more benefits. The connection will put a face to your company, while allowing employees and executives to become more relatable. Being a member of the community will lead to collaboration with local businesses, and promote a sense of belonging.

Lastly, giving back is just plain fun. There’s nothing better than seeing smiles on people’s faces, knowing that you’re making a positive impact on their lives. Maybe it could be giving blood on a weekend, or holding a fundraiser for kids in poverty. Knowing that you are making an effort will only lead to more positivity around the office.

To follow recent updates, connect with Ken Lear on LinkedIn.